All Seasons Adventures
branding, direction, & design
Nestled in the heart of the breathtaking Park City, Utah, All Seasons Adventures is the #1 ranked guide and outfitting company to ensure that memories and experiences last a lifetime. With unparalleled expertise, state-of-the-art equipment, and genuine passion for adventure, they’re committed to making your outdoor experience extraordinary.
Their branding had been in place since the inception of the business, and while recognizable in the area it wasn’t really communicating the name or belief that regardless of the season there’s plenty of fun to be had in Park City.
Logo breakdown
The concept for the logo came about during a brainstorming session with one of the owners. 4 seasons, 4 logo elements, fit perfectly in a circle. We explored other ideas, but it was one of those projects where the first idea ended up being the way to go and we ran with it.
The final rendition of the logo was kept as a single color, but we expanded to allow for seasonal targeting and specific markets where deemed beneficial.
