Lululemon
strategy, copywriting, direction, & design
Lululemon has extremely high quality garments, but their advertising often hasn’t matched the level of quality people have come to expect from a premium product. Chatting with one of their ambassadors, I decided to put together a campaign focused around movement to pitch to them. Using movements that users are familiar within a stylized setting, the idea was to empower those who wore the clothing: allowing them to see themselves using Lululemon as it has always been intended: optimal clothing for however you move.
Largely designed for outdoor installations, copy was kept minimal and visuals striking to deliver the message where time was limited. Putting the brand and message of being active at the forefront helped to keep things concise, and the vibrant color palette ensured that we could capture the attention of the target audience and deliver the message with seconds still left to spare.
